The following is a first draft of the type of letter that would be sent to the single women responding to our solicitation. It is printed here to give you an idea of the approach to be used.
Dear Miss.
This is undoubtedly the most unusual letter you have ever re- ceived. If you, by chance, are a particular type of woman it can lead you into a happy marriage. If not marrfage then you can en- ter into correspondence with some very interesting and unusual men. If you answer this letter we will make the contacts for you and it will not cost you a single penny either now or later. All we ask is an open mind, and an appreciation of the good and the beautiful in people as well as in things.
We publish a small magazine devoted to men with a particular interest or hobby. As our magazine sells for $4 a copy, anyone who has been a long time subscriber must be one of this particular type. All of our subscribers appreciate the finer things in life. They are gentle, kind, love beauty, and above all appreciate women almost to the point of worshiping them. Many of our subscribers are happily married and proud fathers. A good many others, however,
are lonesome, seek wives and this is the reason for this letter.
In a day when coarseness, disregard for women, lack of chiv- airy, infidelity, even brutality are common among men it is impor- tant to know that there are still men of which the exact opposite is true. They are gentle, courteous, true and have such a regard for the fair sex that they emulate them.
What are these men? Well, one wife puts it this way. "Being married to one of your subscribers is like being married to two people. John is all I ever dreamed of in a man. He is handsome, strong, a good father and an excellent provider. And yet in pri- vate he is gentle, feminine and so sweet. At such times he is like a wonderful woman friend who shares my interests in the home, fashions, beauty."
Who are these men? They are clerks and scientists, para- troopers and merchants, steel workers and doctors, lawyers and architects. They are of all kinds and they are everywhere. You may know one without really "knowing" him. Each of them carries a secret that they are reluctant to reveal since so few people are
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